Campaigns play a central role in the advertising industry. The coordinated interaction of several people tries to achieve a defined goal within a limited time frame. The term is often used in the area of public relations. The successful "Foster Parents" campaign, for example, which attracted attention through flyers, posters, information evenings, activities and clever press work, ensured that willing foster parents stepped forward and ultimately saved kids and costs for home care. In cooperation with intervox - communication agency for social sustainability, I was able to implement this beautiful project from the Munich district.